What is "Pay Per Click"?

Well, it's exactly what it says on the tin. You pay popular search engines for every click that an advert for your website receives. The ability to select trigger keywords and specify which pages to show your adverts on makes Pay-Per-Click a very controlled form of advertising and, when managed properly, it can soon bring a good return to your investment.

Here's an example of everyday Pay-Per-Click in action on a popular search engine:-