Search Engine Optimisation - What is it?

So you've built a website and now you want to be at the top of search engines. SEO is the answer, but there is more to it than first meets the eye. There are two main types of search engine optimisation. You need to combine them both to see decent results.

'On-Page' Search Engine Optimisation

This is ensuring each page of your website has been optimised for search engines to find their way around with ease as they decide what your website is about. This is the first step towards influencing which 'keywords' a search engine will show your webpages for. Google and other popular search engines love websites that are easy to crawl and determine topically.

Using the correct titles, descriptions and keywords in the header information will instantly tell search engines exactly what that page is about. Enriching your content with relevant keywords that match the header information and laying your content out in a way that is user friendly can have a dramatic effect on your positions in search results.

Always make sure your website's navigation and link structure is upto scratch with no 'dead links' or missing pages - You don't want people to get lost, or not be able to find something they were looking at previously. Also checking that every page loads quickly is very important (Otherwise people get fed up of waiting for your website to load and just hit the back button....If they have found you on a search engine they will be straight back to the search results and clicking on your competitors instead!)

'Off-Page' Search Engine Optimisation

This is the 'popularity' of your website across the internet. As search engines crawl website's they will sometimes come across links that point to another website. They sometimes follow these links to look at the other website to find out what that website is about. If the link was on a forums in a post with the title "I need help finding cheap plane tickets to Spain" and the link was pointing to 'www.planetickets.com/tickets-to-spain.html' then the search engine would give extra 'credit' to this page for the keywords 'cheap plane tickets to Spain'. The idea behind this is to determine which websites and resources are the most popular with internet users so they can put them at the top of search results. If everyone's talking about a website, it must be something people want to see. Google has a very advanced algorithm and the way it determines the ranking of a website is forever changing to bring better results for it's users - Which is why it has become the most popular search engine!

Off-Page Optimisation is something that is surrounded by mysteries and theories about what works and what doesn't. Search engines have advanced spam filters and dish out harsh penalties, and even bans, for websites that are buying links, spamming on blogs or just creating links that don't look natural. At Bossbuild we only use tried and tested methods to bring results. We guarantee to increase traffic to your website by gaining you good positions for keywords that are relevant to your business. Any SEO Company claiming to guarantee a 'Number 1 Position' is lying to you - This an impossible promise and chances are they will be breaking Google's terms of service and will potentially devastate your website's internet presence permanently. We do, however, promise to increase traffic to your website. If 6 months have passed and you haven't seen an improvement to the amount of visitors that you receive each month, will give you every penny of your money back. Now that's a guarantee you can trust!

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For more information on How Long Search Engine Optimisation takes please visit Bossbuild's Guide.